Roblox Expands Self-Serve IP Licensing Platform in 2026: Creators, Brands, and Cloud Tools

In 2026, Roblox continues to grow its self-serve IP licensing platform, initially launched in 2025. The system, which includes the Roblox License Manager and the Licenses Catalog, streamlines collaboration between intellectual property (IP) owners and content creators.

The platform is now fully accessible to all eligible IP holders, giving creators faster access to licensed content while benefiting from a professional development ecosystem.

A New Approach to Licensing on Roblox

Previously, IP licensing required lengthy negotiations and was limited to a small number of studios. In 2026, the process has changed.

Creators can now obtain licenses for approved IP under standardized terms, reducing administrative hurdles while ensuring platform compliance. This allows creators to:

• Focus on building high-quality experiences

• Improve visibility for their projects

• Expand audience reach

• Unlock new monetization opportunities

Powerful Tools for Brands and IP Owners

The Roblox License Manager offers IP owners a complete set of self-serve tools:

• Register intellectual property

• Define usage terms

• Configure revenue-sharing models

• Track IP usage across the platform

Revenue is automatically collected and distributed according to agreed terms. With over 150 million daily active users, licensed projects gain immediate access to a massive global audience.

Scaling Licensing at Full Access

In 2026, self-serve licensing is open to major studios and global brands. Any eligible creator can use IP from the Licenses Catalog.

This open-access approach supports:

• Greater content diversity

• Faster project iteration

• Large-scale experimentation

Roblox continues to solidify its position as a leading platform for IP-driven interactive content.

The Role of BitCloudPhone in Roblox Licensed Development

As licensed projects scale, cloud infrastructure becomes crucial. BitCloudPhone, along with BitBrowser, provides access to real Android devices in the cloud for development, testing, and live operations.

This enables creators and studios to:

• Perform continuous testing on multiple real devices

• Ensure stability and high performance

• Comply with Roblox platform requirements

Studios can manage multiple accounts, conduct QA testing, monitor live events, and maintain uptime for promotional or seasonal launches.

Cloud Android Infrastructure for Professional Development

Using real Android hardware in the cloud makes BitCloudPhone compatible with Roblox’s platform and anti-cheat systems. By 2026, cloud-based mobile infrastructure has become a standard part of professional Roblox development pipelines, particularly for projects with large audiences.

Early Momentum and Catalog Expansion

The platform launched with partners such as Lionsgate, Netflix, Sega, and Kodansha, quickly generating significant interest with over 1,500 licensing requests.

Notable successes include:

• Blue Lock Rivals (Kodansha) – over 4 billion visits

• Squid Game (Netflix) – over 1.6 million favorites

In 2026, the Licenses Catalog continues to grow, adding franchises from brands like Mattel (Polly Pocket, Street Sharks) and others, reflecting strong IP holder confidence and active community engagement.

Looking Ahead

Roblox invites all IP owners to join the platform and leverage the creative ecosystem. Success depends not only on innovative ideas but also on reliable development and operational tools.

With BitCloudPhone, creators can deliver stable, high-quality licensed experiences to a global audience. 2026 marks a significant step forward in licensing, cloud infrastructure, and scalable creativity on Roblox.