Whether it is on-site promotion or off-site promotion, it has become the main content of the fierce competition among Amazon sellers. In this fierce competition, many conventional promotional prices are continuously pushed up.

 

1. Overseas internet celebrity promotion

 

In foreign countries, Internet celebrity promotion has become a common topic. Cross-border sellers will learn how to do it, but they may not really realize that there is not much to do. Overseas Internet celebrities do not know enough. If they do it by themselves, they may directly deny Internet celebrities because of the price. For the idea of promotion, some sellers went to bloggers by themselves and found that there was no substantial effect.

 

It can be said that the cooperation of overseas Internet celebrity promotion is not as direct as that of domestic Internet celebrity promotion. Overseas Internet celebrity promotion is more about introducing a product in the form of good product recommendation, which can really bring a different feeling to fans and will not let users I think there is a hard advertisement.

 

Also pay attention to the effect of overseas Internet celebrity promotion, the five principles of overseas Internet celebrity promotion (attract attention, (generate interest, (active search), (activate conversion). At present, foreign Internet celebrity promotion is a popular way of off-site promotion , it is worth more attempts by sellers.

 

Regarding graphic promotion, merchants who use the BitFingerprint browser may find that the BitFingerprint Browser FB Assistant minimizes the economic investment and labor costs of the merchant's off-site promotion.

 

2. Short video ads

 

TikTok should be known to many sellers. As a new platform for overseas traffic, many merchants have begun to wait for the realization of full functions in the later stage.

 

Also, after creating an account, it is an official ad. There are only two formats for ads on TikTok: CPC pay-per-click and CPC-per-thousand impressions. In general, eCommerce sellers prefer cost-per-click over pay-per-click. This kind of operation can be used to mark FB advertisements. If the seller has posted FB advertisements, I think it is easy to understand. As a new traffic platform, TikTok is still worth trying.

 

3. Amazon Live

 

In addition to Amazon's internal advertising, Amazon's live broadcast mode was officially launched in April 2019. Until this year, many sellers were unaware of Amazon Live. Although the format is similar, many sellers compare Amazon to domestic live streaming. The domestic live broadcast ecology is very mature. Although the cross-border e-commerce live broadcast has completely copied the domestic live broadcast, the ecology is much larger than that of the domestic live broadcast, and the gameplay is also very different. The bit fingerprint browser plays the role of preventing association in the middle. It can protect the account when multiple accounts are logged in on the e-commerce platform, and can make it stable to open multiple accounts, support teamwork, and is convenient and fast.